Can one little thing make a difference? Can one small action or word brighten up a day? Can one small change increase productivity? Can you make a little change that can impact your marketing in huge ways?
The answer to all these questions is YES! A clear and loud YES! You definitely can make small changes that have huge returns, the key is in the what you change. All too often we change the wrong stuff, or more importantly, the stuff that doesn’t really matter. For example, if you want to contact more people to get them into your pipeline everyday, here are some of the things you might consider to do that: create a system for recording information from those contacts, work out how best to contact them, find a database of prospects, set a goal for each day. From that list, what task could you accomplish quickly, easily and move closer to your ultimate goal? For me it would simply be to set a goal for each day. Why, because I could spend a bunch of time getting ready to do something, but that doesn’t matter if I am not doing it! Does that make sense?
No to my title – Can your toilet paper help you have the best year ever in 2012? You bet it can! Here’s how. Let’s say you own a restaurant and when customers use your restroom they always complain (to themselves at least) that you have the cheapest, most sandpapery toilet paper of any restaurant they go to. It’s not a big thing, right? It’s only toilet paper, but in the customers mind they begin to ask themselves, what else are they skimping on. Or they do not enjoy their experience as much at your place. It’s negative, and you don’t want that – so I would change out the toilet paper to the most luxurious you can afford to buy. It sends an important message – we care about everything for you when you are here with us. That’s how you can make a difference.
I attend a meeting at a nice facility every month and in the bathroom they have one of those electric blowers to dry your hands. It is one of the high powered versions that would blow the hair off a hairy man (you know what I am talking about). People hated to use it also because it was so loud. So guests asked for paper towels, but they did not want to have the mess, so they came up with a brilliant solution. Let’s step it up a notch they said – and they put nice, rolled hand towels in the bathroom as an alternative. Is that a big deal, no, but it says a lot a them and the sort of place they run – “top notch”.
So I would challenge you to take a look at something that potentially could turn people off in your business and change it today! It may not be toilet paper, but whatever it is, fix it and reap the rewards of looking out for the little stuff!
Make today awesome for you!
Neil
